PropertyIQ WA
"A real estate agency portal with live suburb data and automated lead routing"
Real Estate & Property
The Challenge
A boutique Perth real estate agency had no web presence beyond a templated REA profile. Their agents were manually managing leads via email, with no visibility into which suburbs or property types were generating the most interest. Leads from the REA profile were arriving in a generic inbox and often going to the wrong agent — creating delays in response time that were costing listings.
What We Built
Built a custom property portal with suburb landing pages for 12 WA areas, live listing integration, automated lead routing to the right agent by suburb, and a real-time performance dashboard showing enquiries, page views, and suburb heat maps. Each suburb page includes current median price data, recent sales activity, and a local market commentary written for SEO. Agents receive leads directly to their mobile via instant notification with full lead context.
Key Features Delivered
- 12 suburb landing pages with market data
- Live listing feed integration
- Automated lead-to-agent routing
- Real-time enquiry dashboard
- Google Maps suburb heat map
Technology Stack
How We Delivered It
Discovery & Brief
We map your goals, users, and success metrics before writing a single line of code. Fixed scope agreed in writing.
Design & Architecture
UI mockups and technical architecture reviewed and approved before build begins. No surprises mid-project.
Build & Test
Iterative development with regular demos. Full QA testing on real devices before any launch.
Launch & Support
Smooth go-live with full handover documentation. 3–6 months post-launch support included in every package.
"The team at Rudram delivered exactly what they scoped — on time, on budget, and it actually works the way my business works. I didn't have to change my process to fit the software."
Business Owner
Real Estate & Property, Perth, WA
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